McGrath Funerals

The website and support

McGrath Funerals, with T.S. Burstow Funerals Pty Ltd

Toowoomba, 28/07/2026

Prepared by ube · Ben Carter

McGrath Funerals, a fresh direction

A boutique brand that sits alongside Burstows without competing with it. Contemporary, personally curated, and unmistakably of the Darling Downs.

The direction is a farewell built outward from one moment in a life, rather than a service chosen off a list.

What follows is that idea standing up as a working site, then what we found when we went looking at how families are choosing a funeral director now.

A long table set for a gathering under gum trees at dusk
A woman at a fence line at first light, holding an urn
A family gathered around a newly planted tree in a paddock
The site so far

How people search now

Cremation is now the default and opens new opportunities

This opens up opportunities that are being explored with great success all around the world, and we can be the Australian pioneer.

How we can help beyond websites

  • 01

    Find the service providers

    A register of everyone in this region who can make an unusual farewell happen, so that knowledge stops living in a few people's heads.

  • 02

    Build workflows for individual service types

    Each type carries its own permits, lead times and sequence, so the second one is easier than the first.

  • 03

    Help articulate the journey through imagery and technology

    So a family can see what a farewell could be, rather than have it described from memory across a table.

Organising the opportunity

One service type, held as a template

Outer Edge

Thank you

From myself and all the team at Yoonet, we are thankful and excited for this next chapter, and will help however we can.

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